THE POWER OF FOUR
by Tom Hanks
Not long ago I was reading about the problem of gridlock on the freeways of Southern California--the traffic jams which cripple the city, stranding millions and laying waste to time, energy, and the environment. Gridlock is as serious and as impenetrable a problem as any we face, a dilemma without cure, without solution, like everything else in the world, it seems.
Some smart folks concocted a computer simulation of gridlock to determine how many cars should be taken off the road to turn a completely jammed and stilled highway into a free-flowing one. How many cars must be removed from that commute until a twenty-mile drive takes twenty-five minutes instead of two hours? The results were startling.
Four cars needed to be removed from that virtually stuck highway to free up that simulated commute... four cars out of each one hundred. Four cars per one hundred cars, four autos out of every one hundred autos, forty cars from each thousand, four hundred out of ten thousand. Four cars out of one hundred are not that many. Two cars out of every fifty--one driver out of twenty-five drivers.
Now, if this simulation is correct, it is the most dramatic definition in earthly science and human nature of how a simple choice will make a jaw-dropping difference to our world. Call it the Power of Four. One commuter in your neighborhood could put the rush back into rush hour. So, if merely four people out of a hundred can make gridlock go away by choosing not to use their car, imagine the other changes that can be wrought just by four of us--four of you--out of a hundred.
Take the Power of Four and apply it to any and every area of your concern. Politics:Four votes swung from one hundred into another hundred is the difference between gaining control and losing clout. Culture: 2 ticket buyers out of fifty can make a small, odd film profitable. Economics: by boycotting a product 1 consumer out of 25 can move that product to the back of the shelf, and eventually off it altogether.
Help is a four- letter word. We will always be able to help.
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